Growing a variety of “seeds” to yield customer satisfaction
Asahi Rubber manufactures rubber products and other soft materials. Soft material manufacturers have originality in that they make raw materials from scratch. We value this creative spirit. Working together across sales, technology, production divisions and affiliated Asahi Rubber Laboratories, we strive to identify our customer’s needs and devote our unique skills to growing a variety of “seeds” in order to meet for customer’s satisfaction.
Aiming to be a sustainable corporation with products and business activities which contribute to the environment, humans, and societies
Our aim is to continue to be a sustainable company for the environment. Many of the products we bring to the market with our customers are contributing to sustaining the Earth's environment. LED is energy-saving, has a long-life, and is free of harmful chemicals. This technology is expected to lead the market as the next-generation of illumination. Our lineup includes ASA COLOR LED, which allows you to control LED colors at will. Our manufacturing process is environmentally friendly, since we have a production technique that reduces waste rubber, and includes solvent-free adhesive techniques, as well as our SAPOROUS processing method that produces foamed rubbers without chemicals. These core technologies that support our products and manufacturing processes are conducive to sustaining the global environment. Updating and sharing information on controlled substances that may harm the global environment and human health are also an important part of our activities.
Creating a working environment that maximizes individual abilities
Flexibility to accept highly distinctive talent is important. But, it is also important to eliminate the preconceived self-image of those who believe that they are only ordinary people, and build an organization that enables them to realize their potential. Establishing an environment that maximizes individual abilities is the only way to develop ourselves as a sustainable company.