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ASAHI RUBBER INC. aims to live up to customers' expectations by developing essential parts for products which help to solve environmental issues including human health problems and innovative products for creating new green markets, based on our three core technologies of: "color / light control", "surface modification and micro processing", and "material denaturalization".
We aim to make the most of our comprehensive capability by consolidating management resources and R&D functions through getting rid of organizational barriers with our newly established Development Division. "Initiatives with strategic expansion" of our development initiatives will be promoted with the cooperation of our laboratory and Business Division. "Strategic development initiatives" will be promoted with the objectives of creating new business areas or products and reinforcing technological foundation by integrating internal and external technology as well as incorporating state-of-the-art technology.
Asahi Rubber Inc, has been focused on R&D ever since its establishment and has introduced a lot of new products into the market. As a part of the activities, we support what we call coordination between industry and academia, i.e. cooperation with universities. We regard the activities as an important initiative to promote the development of new products. As a matter of fact, in joint research with Hokkaido University, we have commercially developed "Rubber Phantom", a whole human body phantom for measuring electromagnetic waves, and we have also designed "Saporous" welfare and long-term care goods using sanitary, shock-absorbent foam with Nihon University. In addition, we encourage executives and associates of subsidiaries to take Ph. D. courses for working people and to obtain Doctor's degrees in university laboratories.